Omega Swatch Review: A Guide To The MoonSwatch Brand Collaboration

When the Omega X Swatch MoonSwatch was first introduced in March 2022, it took the watch world by surprise. 

Omega fans couldn’t believe that their beloved Omega Speedmaster design was available at such a low price, while Swatch fans were stunned by a relatively high price due to luxury branding. 

It certainly has become a hype watch–and to find out what it’s all about, we decided to order two MoonSwatches and provide you with details of our first-hand experience. 

We’ll cover the background of the idea, the different models, and all the technical information about the case, movement, dial, and complications. 

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What Is The Omega X Swatch MoonSwatch? 

The Omega X Swatch MoonSwatch is a collaboration between a luxury brand (Omega) and a fun fashion brand (Swatch). 

The reason why this approach was quite a surprise in the watch industry is because you’re looking at a luxury watch company where timepieces cost $4,000+ and a fashion brand where watches typically are available for less than $100. 

Seeing such extremes hasn’t happened before in watch history, but that shouldn’t automatically lead you to believe it’s a bad idea. 

I’ll get to the marketing background shortly. 

In essence, the MoonSwatch combines the look and features of the Omega Speedmaster with its chronograph design, and the fun visual designs and colors of Swatch watches. 

There are a total of 11 different designs (we’ll show you all of the models shortly) for the large celestial objects in our solar system. 

From bright yellow to subtle gray, there are many color and design choices that are all inspired by the planets, the sun, and the moon. 

Next, we’ll look at the marketing and branding ideas behind this collaboration. 

How Did It Come To This Brand Collaboration? 

To better understand this project, it’s important to look at how these brands are related: the Swatch Group owns Swatch and Omega, among several other fashion and luxury brands like Rado, Breguet, and FlikFlak. 

Here’s how this group came about. 

In the 1930s, Tissot and Omega combined into one company and it was initially called SSIH. By 1983, many other brands had come under the group, and the company was rebranded as the Swatch Group

So, with the two brands belonging to the same group, it’s not that huge a leap to consider that they might collaborate. 

Speedmaster purists often look at the Swatch X Omega MoonSwatch in disgust and say that it has cheapened an iconic design–let’s face it, the MoonSwatch is a plastic Speedmaster design with a quartz movement. 

However, you need to consider the fact that it creates great exposure to an Omega design that has been around for decades. 

As a team of watch enthusiasts, we like the Omega Swatch collaboration because it allows people with very small budgets to experience what it’s like to wear Omega branding and design. 

What Swatch X Omega MoonSwatch Models Are Available? 

There are a total of 11 Swatch X Omega MoonSwatch models available, and they are all different in the color and design of the dial, case, and strap. 

1 – Mission To The Sun

It’s not much of a surprise that this first model has a bright yellow case and dial. To contrast that sun yellow, the subdials and strap are white, making this model quite a statement piece. 

2 – Mission To Mercury

The closest planet to the sun is Mercury, and this model is themed in different shades of black and gray. What’s really nice about this model is that the gray of the dial is contrasted with a black bezel. 

It is a slightly dressier watch to wear for work or special occasions. 

3 – Mission To Venus

The Venus-inspired watch is probably going to suit girls and women more with its cream and light pink colors. Some people find there’s a lack of contrast with the white strap, but that design decision gives this model a more elegant look. 

4 – Mission On Earth

The inspiration for this model is to combine the concept of our blue planet, which has lots of life and green vegetation. The shades of blue and green are wonderfully chosen to create a more significant contrast and striking look. 

5 – Mission To The Moon

This is the closest you’ll get to an Omega Moonwatch-inspired chronograph at a sub-$300 price range. It has a perfect contrast of black and light gray with almost white hands. 

6 – Mission To Mars

We were expecting this one to be redder, but the choice of the red case with a white dial and strap works incredibly well. It also has slightly different hands on the subdials, which add an extra level of interest. 

7 – Mission To Jupiter

Swatch claims this is a bronze color, but we think it’s a bit of a stretch to call it that. What does stand out is the orange second and sundial hands that provide a unique feature. 

8 – Mission To Saturn

This is one of our top favorites in the collection. Some people find the beige a bit boring, but we love the little detail of adding Satrun’s rings to the sundial at the 6 o’clock position. 

9 – Mission To Uranus

Uranus is the Greek god of the sky, which explains this light blue design. It’s a bit more of a fun-looking watch that would suit teens more than adults. 

10 – Mission To Neptune

This deep blue Moonswatch inspired by Neptune’s color is one of the more difficult ones to find for sale, and the contrast of the pure white hands against the dark blue dial works extremely well. 

11 – Mission To Pluto

The makers of the Swatch X Omega MoonSwatch also decided that the dwarf planet Pluto should be included and have created this model with gray and burgundy colors.

Technical Information About The Swatch X Omega Moonswatch

In this section, we want to look beyond the product hype and see what kind of technical details we could find. 

Here’s how we broke those details down. 

The Case

One thing we noticed in the marketing material is a reference to the “bioceramic” material in the Omega X Swatch MoonSwatch case. 

Misson to the Sun available at Chrono24 from $300

It’s not a common term in the watch industry, so we did some digging–it turns out that it’s a type of plastic that is sometimes used in the medical industry. 

So, it’s not your typical plastic, but we think calling it ceramic is probably more of a marketing strategy than actually delivering an expensive and hard-wearing material. 

Of course, you can’t make a watch for under $300 with high-grade stainless steel or precious metal plating, but it’s important to understand that the case does feel like a typical plastic Swatch. 

The nice touch in the case design is the battery cover on the back. For each model, the round cover looks like the celestial body it represents. For example: the Mission on Earth model looks like the Earth, and the Mission to Saturn cover includes the rings. 

The Dial

The first thing you’ll notice on the dial is that it includes both the Omega and Swatch logo at the 12 o’clock position; it also has the Speedmaster and MonnSwatch logo at the 3 and 9 o’clock positions. 

The main difference between all the models is the color designs. All the logos, numbers, and hand shapes are the same across all of the models. 

Overall, it’s a great-looking dial inspired by Omega’s iconic Speedmaster. 

The Complications

In the watch world, complications are any features that go beyond seconds, minutes, and hours. One of the more common complications is the date, but you can also have days, months, moon phases, and power reserves, to name just a few. 

For the MoonSwatch, you’ll find chronograph features, which allow you to use it as a stop watch. 

There are three subdials that you’ll typically find on most chronograph watches, including the original Omega Moonwatch–the actual model that astronauts Neil Armstrong and Buzz Aldrin wore on the moon.  

At 2 o’clock, you find the dial that records split seconds when you activate the chronograph with the top push button. At 10 o’clock is a 60-minute sundial that’s also linked to the chronograph. 

Mission to Mercury available at Chrono24 from $300

The third subdial is at 6 o’clock of the Omega X Swatch MoonSwatch, and this one is the second hand for regular watch functionality. 

You’ll also see hour and minute hands that tell the time, and a large second hand sits at the 12 o’clock position. Having a stationary second hand might seem strange, but this is due to the fact that this hand is part of the stopwatch function. 

Press the top push button, and it’ll start moving; press it again to make it stop, and press the lower push button to reset the second, split second, and minute timer hands. 

The Strap

The MoonSwatch has a NATO-style velcro strap, which makes it very easy to adjust to different wrist sizes from large adults to young teens. 

Here’s how the strap works. 

One end is attached to the spring bar on the watch case. You then loop the other end of the strap through the strap loop on the opposite side of the case and pull it as tight as you prefer. 

Then, simply press the opposite sides of the velcro down and you have a secure and comfortable strap. 

NATO straps have become increasingly popular, and if you want to wear the watch for exercise and running, then this style of strap can be an ideal solution. 

Mission to Saturn available at Chrono24 from $300

The Movement

While you can buy Swatch watches with automatic movements, the company decided to use a quartz movement for the MoonSwatch. 

We’ve seen comments about this decision being for practicality to keep the size of the watch smaller. Size can definitely be a deciding factor, but in our opinion, using quartz movements mainly comes down to price. 

At the same time, you’ll find less need for adjusting the time, as quartz watches tend to be a lot more accurate than cheap automatic watches. 

Even with expensive watches from luxury brands (like these ones), you could be gaining 5 seconds a day. Those seconds add up, and part of owning an automatic watch is adjusting the time every couple of days. 

With a quartz watch, that kind of time drift is minimal, even with cheap Swatch watches, so there is a benefit to this kind of movement. 

Where Can You Buy A MoonSwatch?

The MoonSwatch is only available in specially selected Swatch stores, and the company doesn’t sell them online either. 

In our opinion, that decision was made for two reasons. 

First of all, if you want to buy a luxury Omega watch, you have to go to an authorized dealer or Omega boutique. It seems like Swatch decided to follow a similar process. 

The second reason we could think of is to create more scarcity by only making the MoonSwatch available in selected locations. If you don’t have a Swatch store nearby, it makes owning one a bit more difficult. 

You’ll have to look at the aftermarket with online resellers and auctions, where you’ll find used and brand-new modes available. 

Ultimately, this has driven up the price. 

Some of the more popular Omega MoonSwatch models quickly ended up on the aftermarket for 2x the MSRP, sometimes going for over $600 with the original watch box and papers. 

But, with more availability and the initial hype dying down a bit, prices are now often just 10% to 20% above MSRP. 

Is The Omega X Swatch MoonSwatch Worth Buying? 

In our opinion, the MoonSwatch is a fun watch that gives you a bit of branding, functionality, and appearance of the original Omega Speedmaster. 

It’s never going to give you the same pride and joy as owning an Omega, but that’s not the point of it. If you’re looking for a watch you can wear daily without worrying that it’ll get damaged, then this should be top of your list. 

For more information on flipping and investing in the MoonSwatch and the luxury watch market, check out our Timepiece Profits Guide

You’ll also find a lot of valuable information about watches, industry news, technology, and trends in our blog

It’s a great resource to help you on an adventure into owning, flipping, and investing in Timepieces. 

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